The Gay Ghost of The George Hotel
I was asked to investigate The George Hotel, in North Norfolk by Paranormal Norfolk, a regional magazine dedicated to all things spooky. Paul Hanrahan; the television Ghost Detective, who also writes a column for them was to be involved and we were looking for a famous ghost known as The Green Lady. Instead, we found a ghost of an entirely different color.
LambdaResorts.com is pleased to bring you TAG Approved Accommodations Program, Community Marketing's global campaign to identify and cooperatively promote “gay-welcoming” accommodations.
Presenting a unique new opportunity for 'gay welcoming' hotels, resorts and B&Bs to reach and serve the gay and lesbian community.
Dear Hospitality Colleague,
Are you looking to grow into new markets? Consider the gay and lesbian market, growing rapidly, and representing an
estimated US $54.1 billion in annual travel spending in the USA alone. More and more frequently, gay travelers seek
out and book hotels and resorts where they are sure to feel comfortable during their stay.
MISSION
Our mission is to identify and help promote hotels, resorts and inns which genuinely welcome gay and lesbian
travelers, and which have polices and training to back-up that claim. Today, over 700 TAG-Approved properties are
identified as welcoming and non-discriminatory.
ABOUT TAG AND COMMUNITY MARKETING, INC.
Community Marketing, Inc. is a gay-owned and operated company that provides a comprehensive portfolio of gay
travel marketing and promotional services. For 13 years, the company has produced the popular International Gay &
Lesbian World Travel Expos throughout the United States. In addition, the company publishes Gay Travel News,
gaytravelnews.com, regional Gay & Lesbian Vacation Planners and the Gay & Lesbian Travel Industry Directory. The
TAG-Approved® accommodations program was started in 1998. TAG is the “Travel Alternatives Group” of travel professionals serving the gay and lesbian community, operated by Community Marketing, Inc. Consider TAG as the Good Housekeeping Seal of Approval for gay-welcoming hospitality.
WHO MAY PARTICIPATE
Any gay or gay-friendly accommodation may participate as long as the property meets or exceeds minimum
acceptance standard. In applying to be a TAG Approved® Accommodation, the property/corporation must not discriminate on the basis of sexual orientation in regards to employment practices. Further, the property/corporation should implement customer service policies of individual respect and acceptance within the property. If an employee is found making homophobic statements or actions for example, appropriate training/personnel action would be taken to ensure a gay-welcoming atmosphere. In addition, the property must pay travel agent commissions. Please see
application for details.
Right to use TAG-Approved® Logo on all promotional materials.
Optional discounts on our popular marketing programs. For example, TAG Approved® accommodations receive a 25% discount on our Gay & Lesbian World Travel Expos, and accommodations can be listed in the Gay Travel News publication for only $25 per issue.
Quarterly marketing and membership letter.
If you would like your property to be TAG-Approved® please complete the registration form, attached, and fax it to 415/552-5104. Your property must meet or exceed TAG's minimum conditional acceptance standards to qualify.
The nominal listing fee is just $125 annually. The fee is meant to be affordable to all, and will cover the costs of
application processing and website maintenance. If you’d like further information please contact David Paisley at
415/437-3800 or by email at david@CommunityMarketingInc.com.
Thank you for your commitment to serving the gay and lesbian community!
Thomas E. Roth, MBA, CTC
President, Community Marketing, Inc.
Serving the tourism industry since 1992
